Even if you don't get immediate results, keep
advertising. You are building name recognition, reputation and trust. Remember,
even Disneyland continues to advertise! With all the new llama owners joining
us, you need to keep advertising. You have new offspring every year and you
should get their names out there to maintain your spot in the public
eye.
How to Advertise With Llama
Marketplace
Advertising with Llama Marketplace is easy and
affordable. There is no charge to set up your display ad. Send us your photos,
business card or artwork and what you want to say and we will do the
rest.
WHAT DO I
SAY?
Your headline should grab the reader's attention.
The text should hold their interest. While writing the text for your ad make
sure you let the reader know how calling you will benefit THEM. If you don't
give them a reason to call, they won't.
WRITING A GOOD
HEADLINE
Make your advertisement seem like a news story. Offer
information of value or a free item for a
response.
There are certain words that grab attention and readers
want to read on. Begin your headline with one of these
words:
- INTRODUCING
- ANNOUNCING
- NEW
- NOW
- AT
LAST
- FEATURING
- WHY
- HOW
- WHICH
- WANTED
- IF
- THIS
- WHO
ELSE
- BECAUSE
- ADVICE
TO
|
Make your advertisement seem like a news story. Offer
information of value or a free item for a response.
APPEAL TO BASIC HUMAN
DRIVES
There are certain drives we all have in common as humans.
There are only a few reasons we purchase everything we buy. Here are some of
them:
- Make more
money
- Save
money
- Security
- Prestige
- Enjoyment
- Easier work
(more leisure time)
- Comfort
- Owning the
latest thing
|
PHOTOS
Send your BEST photos. If you don't have a really good
photo, don't use any at all. You do want to make a GOOD impression, don't you?
A really good photo goes a long way in getting people's attention. Even if they
don't call you about that particular llama, they will remember you have great
looking llamas. Your ad will also look polished with a professional looking
picture. It speaks volumes on how you do things.
MORE
INFORMATION
If you would like more information on how to
design effective advertising, check your local library or local community
college. The Internet, of course is loaded with
information.
I DON'T HAVE TIME TO
ADVERTISE
If you really don't have the time or the interest in
putting together an ad yourself, check in the yellow pages of your phone book
for a graphic artist. For a fee they will develop an ad you can be happy with.
Once you have an ad you like, stick with it for at least a year. Carry the same
theme through all of your advertisements. You will sometimes get a response
from an ad you ran years ago. The customer didn't need what you had at the
time, but will remember you when his circumstances
change. |
